Privacy statement

Zaanstreek Marketing Foundation

Stichting Marketing Zaanstreek (SMZ) uses the legal rules to protect your privacy. Those rules are laid down in the General Data Protection Regulation. SMZ respects your privacy and always treats the personal information you provide to us confidentially and in accordance with the legal rules. You can read how we do this in this statement.

In this privacy statement:
• our details;
• what we mean by personal data;
• what we mean by the processing of personal data;
• the purposes for which we process your personal data;
• what your rights are;
• what we do to ensure that your personal data is processed securely;
• how long your personal data is retained.

This privacy notice applies when you visit www.zaanstreek.nl or www.zaans.nl/en or sign up for a newsletter.

Our details:
Zaanstreek Marketing Foundation
Stadhuisplein 96
1506 MZ Zaandam
Telephone number: 075-6150406
Chamber of Commerce number: 51367378
www.zaans.nl/en
info@zaanstreek.nl

Personal data
Personal data is any data that provides information about you and by which you can be identified, either directly or indirectly.

Processing of personal data
By ‘processing of personal data’ we mean: the collection, recording, organisation, storage, updating, alteration, retrieval, consultation, use, combination, linking, as well as the restriction, erasure or destruction of your personal data.

Purposes
We only collect personal data to the extent that is necessary. We process your personal data for the following purposes:

• to provide requested information;
• to send out newsletters;
• to send out invitations to our events;
• for general or targeted offers.

We only process personal data necessary for these purposes. Stichting Marketing Zaanstreek never sells your personal data to third parties.

Your rights
We only process the personal data that you have provided. Would you like to know what personal data we have processed? Please send an email to info@zaanstreek.nl requesting access to your data. You will receive a response to your request within four weeks at the latest.

Are your personal data incorrect, incomplete, irrelevant to the purposes for which they have been processed or otherwise in breach of the Personal Data Protection Act or other legislation? If so, you are entitled to have your personal data corrected. Correction includes improvement, addition, deletion or blocking of your personal data. Please send a request to info@zaanstreek.nl.

We leave personal data to Mailchimp to send out newsletters, we only do this if you have signed yourself up for this. Of course, you have the right to terminate this. You can unsubscribe yourself from the newsletters using the link at the bottom of each newsletter or by sending an e-mail to info@zaanstreek.nl requesting unsubscription.

Security
Personal data is private and must remain so. We consider it just as important as you do that personal data is not made public or processed unlawfully. That is why we implement all possible technical and organisational measures to ensure your personal data is processed securely. The websites managed by Marketing Zaanstreek use a reliable SSL certificate to ensure that your personal data does not fall into the wrong hands.

If you have the impression that your data is not properly secured or there are indications of misuse, or if you would like more information about the security of personal data collected by Marketing Zaanstreek, please contact us at zaanstreekzaans.nl/en.

Tracking website visits
The website tracks general visitor data, including your computer’s IP address, the time of your visit and data sent by your browser. This data is used to analyse visitor and click behaviour on the website. Marketing Zaanstreek uses this information to improve the functioning of the website. This data is anonymised as far as possible and is not disclosed to third parties.

Google Analytics
Marketing Zaanstreek uses Google Analytics to track how users interact with the website and to assess the effectiveness of Marketing Zaanstreek’s AdWords adverts on Google search results pages. The information obtained in this way, including your computer’s address (IP address), is transmitted to and stored by Google on servers in the United States. Please read Google’s privacy policy for further information. You can also find the Google Analytics privacy policy here.

Google uses this information to track how our website is used, to provide reports on the website to Marketing Zaanstreek and to provide its advertisers with information on the effectiveness of their campaigns. Google may provide this information to third parties if Google is legally required to do so, or to the extent that these third parties process the information on Google's behalf. MarkeZaanstreekZaans has no influence on this. Zaanstreekting Zaans has not given Google permission to use Analytics information obtained through us for other Google services.

Retention of personal data
We do not retain your personal data for any longer than is strictly necessary to fulfil the purposes for which it was collected. Where statutory requirements apply to the retention of personal data, such data will not be retained for any longer than is required by law.