Facts and figures
Annual figures, current data, trends and developments
Facts & figures
How many visitors come to the Zaan region? Do they stay overnight or is it mainly a day visit? Where do they come from and what are they interested in?
On this page, available figures and studies are conveniently brought together. These include both regional data and national developments in tourism, recreation and culture. This provides a good picture of what is happening on a larger level and what this means for the Zaan region.
This information provides insight into developments within tourism, recreation and culture and helps to make choices.
NBTC Documents
Key Insights - Germany 2026
The Key Insights Germany gives you current and in-depth insights into the behaviour, preferences and image of the Netherlands among German travellers. With trends, segmentation and practical marketing information, this publication helps you capitalise on this important market.
Report ABHZ
The largest visitor survey in Amsterdam/MRA provides a complete and up-to-date picture of behaviour and profile.
Lifestyle finder
The Leefstijlvinder provides detailed information about the leisure behaviour of North Hollanders. What choices do day tourists make and why? What are their wishes, interests and visiting motives? How can they be reached with communication and can they be made more comfortable? The lifestyle finder links demographic data to leisure interests, wishes and needs. This allows you to optimally align your offer with demand.
The website offers many functional tools. For example, you can easily perform a postcode analysis yourself. This can provide a specific visitor file with a lifestyle profile and give you insight into the interests and wishes of your (potential) visitors.
Read more about the lifestyle finder
Tourism & Recreation in North Holland
The leisure sector is important for the North Holland economy and employment. The sector contributes to an attractive living and recreational environment, the social involvement of residents and visitors, maintaining facilities and unique regional or place-specific customs, crafts and habits. The province wants to further strengthen its international competitive position and maintain its top position in overnight stays, day visits and water sports. Therefore, it encourages growth of the sector, improving the quality of the offer and increasing diversity. Because an attractive tourist offer also helps improve the business climate and attract knowledge economy.
Read more about tourism in North Holland