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Zaanse Campaigns
An overview of recent public campaigns, mostly in collaboration with partners.
The Zaan region tastes like more
The Zaan patterns
Among other things, the Zaan region is known for its chocolate industry, Zaan mustard, the river Zaan, the beautiful Zaan cottages and Zaan mayonnaise. These icons have been incorporated into our corporate identity as patterns. In the new campaign: De Zaanstreek tastes like more, we have put these patterns at the centre, because we are proud of them! Perhaps you have already spotted the campaign signs with colourful patterns along the road?
There are so many different flavours in the Zaan region, it tastes like more! In the coming year, we will use this umbrella campaign to show what there is to see and experience in the Zaan region. Would you like to stay informed about our campaign? Keep an eye on our website and social media or subscribe to our newsletter.
Art & Architecture
Under the heading 'the art of experiencing', the Zaanstreek Marketing Foundation is inviting people to experience architecture and art inZaanstreekZaans this spring. Zaans.nl offers tips for activities and locations that highlight the region's special architecture and arts.
In the Zaan region, you will find a multitude of building styles, shapes and colours. From authentic timber construction to Dutch Renaissance and reinterpretations of old styles. In addition, the region has a warm heart for art and more and more galleries and art initiatives are popping up.
During the campaign period, venues and activities that have something special to offer in the field of architecture and/or art can be recognised by a campaign sign on the façade.
The campaign runs from March 21 to May 27, 2022.
ZAANS ON YOUR PLATE!
In the run-up to the holidays, Marketing Zaanstreek is sharing recipes that use Zaan region products. Including the favourites of some well-known faces from the region.
In addition, when you buy certain regional products at the Zaan store, you will receive a special recipe as a gift from a Zaan chef or cookbook author.
The website Zaans.nl will be all about 'Zaans on your plate' for the next few weeks. Marketing Zaanstreek director Anneke Wijdogen-Vis: "We live in a region that used to be called the larder of the Netherlands. We are still a region of makers and many of tZaanstreekZaans makers are flavour makers. We thought it would be really nice to see that reflected on the signs of all Zaankanters in the coming period."
EXPERIENCING THE ZAAN MAKING
The Zaan region is a region of makers. In October, this is celebrated with various activities that let you experience Zaan industrial culture. The best suggestions are collected on Zaans.nl.
Among others, the new walk through old Zaandijk, which is available at a discount this month at the Zaanstore, will take you past the Zaan makers of the past and present.
There is also attention for IFIKZ, festival Zaanse industriecultuur with the outdoor exhibition 'Gezichten van de Zaanse industrie' throughout the region and theatre in the old meelfabriek De Vlijt and a film festival in De Stoomhal.
Finally, people are invited to become Zaans makers themselves while visiting the Verkade Experience, the Cacao Experience at the Zaans Museum or at the Hemlab.
Keep doing fun things!
Getting out and about regularly helps combat the drudgery of everyday life. And having fun is perfectly possible in the Zaan region, as this campaign by Marketing Zaanstreek shows.
From mid-September to 5 October, Zaans.nl offers plenty of ideas so that people can go out regularly with their partner, a friend or the family.
From a day out during Zaansche Molendag to an evening of laughter at the theatre with a friend with cocktails after or a crazy afternoon of trampoline jumping with the kids topped off with a tasty pancake.
Via Facebook, you can also win so-called 'getaways' during the campaign.
Zaans Varen
You can see the Zaan region at its best from the water! On Zaans.nl therefore in 2021 the entire month of July numerous water and sailing tips.
There are also fun boating outings to be won, with the grand prize being a sloop package from Dutch Boat Tours.
From the water, experience the stories of Zaanstreek's rich past as Europe's first industrial region through the beautiful warehouses, old factories and mills on the Zaan banks.
You can also experience the unique flora and fauna in the Westzijderveld and Wormer- en Jisperveld peat meadows or the Twiske nature reserve intensely from the water.
Through the eyes of Monet
Paint, create, follow in the footsteps of and be inspired: numerous activities will celebrate until September 2021 that the painter Monet visited the Zaan region exactly 150 years ago.
A special site offers inspiration and more information about the activities through September, inviting the public to be taken back to Monet's time, but above all to look at the region of today with different eyes!
Zaans Cycling
May 2021, cycling month par excellence, promoted cycling in the Zaan region.
The Mill Route played an important role in this: "Get on your bike with a friend and pedal at your leisure past the heroes of the Golden Age: the Zaanse windmills."
Cycling routes and dismounting tips were given on Zaans.nl and a discount promotion was running at the Zaanstore for the Mill Route.
In addition, there was a photo campaign with the chance to win an Eropuit box full of goodies from het Zaanse Bakkertje .
Zaans Walking
April 2021 saw the launch of the first public campaign, together with the publication of the new City Walk by Zaanstore.
This City Walk was also available at a discount from the VVV shop during the campaign period.
Walking routes were tipped on Zaans.nl and 'to go' addresses to pick up a snack along the way.
To entice the Amsterdam target group to come and walk 'Zaans', the Hembrug walk based on the Jan Rothuizen drawing was deployed.
