Our history shows that we Zaankanters have strong adaptability. The Zaan region saw opportunities, which resulted in Europe's first industrial area. Zaan cloth and paper gained fame all over the world. Our switch from wind to steam made us the 'Proviser of the Netherlands'. And today's entrepreneurs combine the maker mentality that is our own with modern technology.

The current crisis is hitting us, the whole of the Netherlands, the whole world, hard. But despairing does not suit the Zaankanter. We are creators. However heavy the storm, with our individuality and ingenuity we make 'new happiness'. Together, we will succeed again this time.

Buy Zaans, give Zaans, discover Zaans and live Zaans. By consciously investing in our own region, with the Zaan, this crisis too will flow by. Together we are strong. Together we are Zaans. #samenzans